Enlightened Crisps Review

Enlightened is a health food company that makes health alternative snacking options including good-for-you crisps and low sugar, high protein ice cream. They sent me a sample box of their crisps which come in the following flavors: mesquite bbq, sriracha, wasabi and sea salt. The crisps are made of roasted broad beans (fava beans), sunflower oil, salt and the spices that make up whatever flavor you choose. That’s it. They completely satisfy the need to eat something crunchy like potato chips or veggie fries (what a joke). They aren’t light like a traditional flour crisp that you would get in the grocery store though. These have some density to them, they’re like a cross between a regular crisp and a nut. They’re definitely worth trying out if you’re looking for a healthy, high protein snack to bring to work to replace things like Gold Fish, chips, corn chips, and pretzels.

My personal favorite flavor was the sriracha. Click the picture below to hunt for a good deal on them!

Stack them with this smoothie for a healthy, satisfying meal.

Want more healthy snacks? Click the links below or go to the Healthy Snacks tab of my Recipes on my homepage:

Maple Glazed Jelly Pronuts Recipe made with Kodiak Cakes Powercakes Mix

Lenny & Larry’s Protein Cookie Review

Protein Packed Vanilla Cinnamon Cappuccino Recipe

High Protein Peppermint Patty Ice Cream (Recipe)

Lenny & Larry’s Protein Cookie Review

I jumped on the Lenny & Larry’s Protein Cookie bandwagon when I was in Penn Station and needed something to hold me over for the train ride home. I stopped in Duane Reade and hunted through the snack aisle and health aisle for something decent. Most protein bars/snacks are either $3+/bar or you can get 2 gross bars loaded with sugar alcohol for $3-$5. To my surprise Duane Reade had Lenny & Larry’s Protein Cookies and they were only $2 which was totally justifiable considering the macronutrients aligned perfectly with my needs (16 g protein, 48 g carbs, and 12 g fat for the whole cookie, a serving is 1/2 a cookie). I’m not really going to go into depth here but compared to other prepackaged high protein snacks here’s what you should know about Lenny & Larry’s Protein Cookies:

1. Unbelievably good flavor (8/10).

I tried the double chocolate chip cookie (for lack of other options) which had a rich chocolate flavor unlike the flavor of processed cocoa alkali which you would generally experience from chocolate whey protein.

2. Best texture out of any protein snack I’ve ever tried.

It’s fair to have high expectations for cookies of any kind but a lot of times protein snacks are chewy, gritty, and leave a sandy feel behind. Lenny & Larry’s Protein Cookie is forgivably chewier than a normal cookie and the nutritional content alone makes up for the slight chewiness. Tossing it in the microwave on high for 15 seconds or the toaster oven for 60 seconds should get rid of that entirely.

3. Totally satisfying.

Again the macronutrient content from the cookie alone was enough to hold me over for 2-3 hours. If I had the opportunity to dress it up like this protein cookie cheat meal, I would’ve been in cookie heaven.

4. Phenomenal Ingredient List
Info taken directly from lennyandlarrys.com

✔ 16g Protein per Cookie
8g of Fiber per Cookie
No Dairy
No Eggs
Uses Only Sustainable Palm Oil

Non-GMO Cookies

No Genetically Modified Organisms
No Soy
No High Fructose Corn Syrup
No Cholesterol
No Trans Fat
No Artificial Sweeteners
No Sugar Alcohols

Click here to buy Lenny & Larry’s Complete Cookie. You won’t regret it.

There’s a reason why Lenny & Larry’s baked snacks are taking over the fit-food market. They didn’t send me any samples or pay me for this review. I was honestly so impressed that I wanted to give my two-cents for anyone looking for a high protein baked good. I’m not alone either. Word of mouth reviews, posts, and tweets are contributing to huge success of Lenny & Larry’s and by spreading the word hopefully we can see more companies create products like this (and for Lenny & Larry’s to expand their product line).

My Top 5 Pre-Workout Choices for Beginner-Novice Level Trainees

Neon Sport Volt

1. Neon Sport Volt

Now a MusclePharm subsidiary, I tried Neon Sport Volt several years ago as a sample in my bodybuilding.com order and it quickly became one of my favorite pre-workouts. It has a modest amount of caffeine, beta-alanine, amino acids, agmatine sulfate and l-citrulline. It’s roughly $20 for 36 servings but I’ve been able to get it on Amazon for as little as $15.  I stack Neon Sport Volt with Xtend Perform for a ridiculous pump, long lasting energy, and decreased fatigue time. So far this is my favorite pre-workout stack, definitely give it a try.


c42. Cellucor C4

Coming in second is Cellucor’s C4 Pre-Workout. While it’s not nearly as stimulating as Neon Sport Volt (due to it’s lower concentration proprietary blend), it’s a great Pre-Workout for beginners, weekend warriors or just anyone looking for an extra boost. C4 comes in a wide variety of flavors including Mojito, Strawberry Margarita, and then your staple flavors (watermelon, blue raspberry, etc.).


assault.jpg3. MusclePharm Assault

Barely behind C4 is MusclePharm Assault. Assault is another low intensity Pre-Workout that provides just enough stimulation to power through an intense workout but because of its three proprietary blends it’s hard to know exactly how much of each ingredient you’re getting. I’ve also found it easier to get great deals on C4 than Assault and at the end of the day I look for the best deals on quality products.



n.o xplode4. BSN N.O Xplode

BSN N.O Xplode is another great option for beginners and regulars alike. My first time taking N.O Xplode was INTENSE but I’ve noticed that after a week or so I get little to no stimulation out of a single serving (unlike Volt where I feel a jolt of energy every time I take it) and I have to double up on scoops which means my pre-workout only lasts half as long. N.O Xplode has sodium bicarbonate in it which makes it a fizzy cocktail that delivers the nutrients to your bloodstream faster. I personally love the “fizz” effect and wish more companies followed suit. A typical 30 serving container goes for roughly $30, more or less and again, at the end of the day if I can get 30 servings of a quality pre-workout for $15-20 I’ll ALWAYS choose the latter. Every single time.

Does Your Pre-Workout Have These Ingredients?

dr. jekyll.png5. Pro Supps Dr. Jekyll

I jumped on the Pro Supps bandwagon very briefly a year ago when Mr. Hyde was dominating the pre-workout market. The amount of caffeine in Mr. Hyde is absurd though and I would never recommend it to anyone without knowing that they could handle 300 mg of caffeine in a single serving. I generally recommend closer to 100-150 mg of caffeine for a pre-workout which is roughly the amount in the pre-workouts above. Dr. Jekyll, on the other hand, is a much less intense Pro Supps pre-workout that has 100mg of caffeine, 2 g of beta alanine, and an amino acid blend. It’s much better suited to beginner/novice level trainees. If none of the products above meet your needs then Dr. Jekyll is definitely a pre-workout that should be on your bucket-list.

What You Should Eat 2 Hours Before Your Workout

Ones to Look Out For…

1) JYM Pre-Jym
I’ve heard raving reviews of Pre-JYM but have never tried it. At $35/30 servings it doesn’t fit in my monthly supplement budget, especially when I don’t think pre-workout mixes are a necessity. Definitely worth a try though!

2) MyProtein MyPRE
MyProtein sent me their pre-workout MyPRE and I LOVED it. The flavor was a 7/10, the mixibility was closer to a 6/10 but the results were fantastic. Great pump, razor sharp focus, and long lasting energy.

3) Scivation Xtend Go

With 7g of BCAAs and 100 mg of caffeine, Xtend Go is a great option for those of you just looking for a pick me up without worrying about any ingredients that make you feel uncomfortable. It’s very subtle, natural energy and a cost effective approach to pre-workout.

4) Amino Energy 
Just after Xtend Go is Optimum Nutrition’s Amino Energy. With 5g of amino acids and 100 mg of caffeine it’s another great option if you’re looking for a subtle, natural energy boost that you can drink any time.

The Natural Approach
Black Coffee (10-12 oz.), preferably iced to reduce the risk of mid-workout heartburn.
Black Tea (12 oz.) with lemon or honey on ice.
Complex Carbohydrates (1-2 servings) including fruit, oatmeal, whole grains, etc.

Do you have a pre-workout that you like more than the ones that I listed? Let me know about it! Comment here, tweet me, or talk me to me on Instagram!

Garmin Vivofit 2 Review

It’s been about 2 weeks now since using my Garmin Vivofit 2 and I have to admit…I get the hype around wearable tech now. While I don’t think they’re a necessity, wearables are definitely entertaining to have. Thanks to the increase in demand and the increase in competition I think we can expect the price to go down which may make the investment well worth it. Here are some of the features, benefits, and complaints about the Vivofit 2:


1) Step Tracker
2) Sleep Monitor
3) Time & Date
4) Calories Burned
5) Stop Watch

1) The Vivofit not only tracks the steps (very accurately), but it sets goals for you that change over time which makes every day a little more interesting.
2) The Vivofit 2 will beep if you’ve been sitting for an hour, and then every 15 minutes until you start walking for a few minutes again.
3) The SLEEP feature is also very accurate and shows you your sleep patterns/habits.
4) The app that syncs with the watch is great, easy to use, and really interesting in terms of seeing your activity laid out in front of you.
5) Less expensive than the competition if you’re looking for a simpler activity tracker at a lower price point.
6) I personally like the way the Garmin Vivofit 2 looks more than the FitBit and the clasp locks which is a great feature compared to the FitBit where the nobs in the clasp just barely fit in place with the strap.

20 Minute Living Room Workout

1) In order to track your heart rate you need to purchase a separate heart rate monitor that I believe straps around your chest. Other fitness trackers have the technology built into the watch (FitBit, Apple Watch) but they also come at a higher price point.
2) There’s one button that you use to cycle through all of the different settings (aka not touch screen like the rest of the 21st century), and it can be a pain in the ass to control at times (for me anyway, I haven’t heard my coworkers complain).
3) Limited features, no touchscreen, aside from occasional beeping it isn’t very interactive.


For about $70 you could have a great quality activity tracker that does essentially what the other wearables do. I love that my step goal increases over time and now I always look at my wrist to see how many steps I got. Sometimes I go for a long walk outside just to try to beat my goal. If you want a wearable with a lot of features like touchscreen, additional apps, an alarm clock, heart rate monitor, step tracker, and more than you may want to consider the Apple Watch. Just be ready to invest nearly $300 for all of that technology.Overall, the Garmin Vivofit 2 is definitely worth the $60-70 that it retails for and now I may be looking into an Apple Watch in the future. These things are addicting!

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Scivation Xtend Perform Review

The Scivation team sent me their brand new line of Xtend BCAAs, Xtend Perform. What separates this from their other line of BCAAs, and other brands’ BCAAs for that matter, is their new patented ingredient “Peak 02”. Participating in their 21 day challenge, I’ll be taking 2 scoops of Xtend Perform during my workout and recording the results over those 3 weeks. In addition, I’ll also be trying to achieve several personal goals: gaining 10 lbs, squatting over 400 lbs, and benching over 300 lbs relatively easily.

After using Scivation’s Xtend Perform this is what I’ve noticed:

1) 15 seconds less recovery time in between sets.

The buzz around this product is that their new patented ingredient Peak 02 is supposed to increase time to exhaustion by increasing 02 uptake. I generally take 45 seconds of rest in between sets supplementing with regular Xtend BCAAs. After taking 2 scoops of Xtend Perform every day for the past 2-3 weeks I’ve noticed that around 30-35 seconds I’m ready for my next set again. There are other factors that could potentially play into this as well though. I’ve significantly increased my calorie intake over the last 3 weeks, nearly tripling my carbohydrate intake which definitely has played a role in my increased energy.

4 Keys to Faster Recovery

2) Bigger pumps when stacked with my usual pre-workout.

Unlike point #1, which could be a result of my new diet, exercise routine, and then my new supplement stack, this point is undeniable. I’ve always stacked BCAAs with my pre-workout and never really noticed a significantly different pump. I’ve been taking 1/2 scoop of preworkout and mixing it with 1 scoop of Black Cherry Xtend Perform. The pump has been equal to or greater than the energy I typically feel with 1 scoop of preworkout alone. Less caffeine to me means less caffeine dependency come workout time.

Does Your Pre-Workout Have These Ingredients?

3) Overall better hydration.

Of course I could credit this to any BCAA product because they all require you to mix them in 16-24 oz of water and have hydration benefits. However, during my 21-day challenge, with my extra scoop of Xtend Perform, I’ve been taking in an additional 24 oz. of iced water that I can easily drink in about 2 minutes because the flavor is so good. As I’ve said in the past, many people find it easier to hydrate better when they drink cold flavored beverages rather than warm unflavored water.

6 Ways to Improve Hydration

4) Amazing Black Cherry Flavor.

I’ve tried Blue Raspberry, Lemon Lime, Mango, Fruit Punch, Grape, Pink Lemonade, Kiwi Strawberry, Fruit Punch, Watermelon, Green Apple, and now Black Cherry, and I can honestly say that Black Cherry Xtend Perform is on my top 3 favorite tasting supplements of all time. I had low expectations also because I’m not a fan of cherry flavored ANYTHING. If no other points made you consider trying Xtend Perform, if you’re skeptical of the new ingredient (Peak 02), if you think BCAA supplementation is all hype, then try Black Cherry Xtend Perform just because it’s the best tasting BCAA supplement I’ve had to date (rivaled only by Blue Raspberry Xtend).

5) Less sweet than regular Xtend BCAAs.

The only complaint I’ve heard from clients, friends, and family members that have tried my Xtend out of curiosity is that it’s too sweet. I mix Xtend with 24 oz of cold water and it’s still sweet. But again, Xtend is a product intended to increase hydration, recovery, reduce fatigue time, and so on. It’s not meant to go down in one shot like a pre-workout or capsule. Black Cherry Xtend Perform is definitely less sweet than the rest of the Xtend line though. 16 oz. of Black Cherry Xtend Perform is roughly as sweet as 24 oz. of other Xtend flavors.

5 Reasons You Should Supplement BCAAs

Check out my Instagram for updates on my 21 Day Challenge. Try it for yourself and use the hashtag #Perform21 and I’ll check out your progress!

6 Pack Fitness ACE Elite Luxury Backpack Review

My friends at 6 Pack Fitness sent me their brand new luxury non-meal management backpack, the ACE Elite Luxury Backpack. Now that I’ve finally had the opportunity to use the bag for a couple weeks, I can give a breakdown on what I like and dislike about it. I posted a quick video snippet on my Instagram to show it off but here I’ll give static images so you can really get a good look at why this bag is considered a “luxury” backpack. Here are the pros and cons of the Ace Elite Luxury Backpack:

ace elite luxury backpack stealth black fitness health lifestyle


1. So many pockets & hidden compartments.

Each side of the bag has about 10 pockets, which seems overwhelming at first, but after a day or so you’ll find that it’s very convenient being able to compartmentalize everything in your bag. Instead of reaching into a jumbled mess to get your car keys everything is filed neatly. If you’ve ever reached into your bag to pull out one item, like your car keys, and consequently pulled out your keys, phone charger, chapstick, and money because everything was piled on top of each other then this bag is definitely for you.

As for the hidden compartments, they aren’t exactly “hidden” but because the lining is a tiled mosaic it makes smaller pockets seem stealthy. Chances are if someone goes into your bag while your back is turned they’ll end up staring at the lining long enough for you to catch them before they can even find something worth taking.

How to budget your supplement plan.

2. Lots of storage room.

The back compartment of this backpack offers a laptop/tablet sleeve, storage space for things like supplements, toiletries, small pieces of workout equipment (ab roller, tiger tail, etc.), with a slightly hidden zip up compartment for gym clothes. Even though it isn’t a meal management bag, I used the storage space for supplements and food until I got to work to put my food in the fridge. For a small, light bag there’s seemingly endless storage space with a pocket designed for just about anything. There’s even a fleece lined compartment for sunglasses located safely in the front away from all of your other things .

ace backpack inside

How Meal Prepping Can Save You Thousands

3. One of a kind, artistic lining.

I can’t get over how much I love the lining. The colorful, tiled mosaic lining is a surprise every time you unzip the bag. Each vividly colored tile has the 6 Pack Bags name and diverse fitness related images. The bag goes from stealthy to “all eyes on me” in one zip. It’s an awesome bag to look at alone, but once you open it you can expect some attention.

 4. Super light.

This bag probably weighs less than a pound which, when you compare it to the meal management bags and other multipurpose backpacks, is incredibly light. Even when it’s fully stocked with all of my supplies this bag feels like nothing. The large number of compartments helps to distribute the weight throughout the bag nicely.

5. Bad Ass in Stealth.

Black on black has always been a personal preference of mine. Blacked out cars, blacked out shoes, blacked out everything. This bag in particular looks absolutely badass in Stealth. It makes unzipping it to unveil the bright lining even more exciting. The Stealth design makes this backpack look like an elegant fashion piece that makes your co-workers briefcase look dated.


1. Does not hold any meals.

Of course one of the only hang ups with this bag is that there isn’t an insulated compartment for even one meal like The Contender. If there was a small storage compartment for one tupperware container on the bottom of the bag it would barely make the bag seem bigger visually, it wouldn’t add much weight, but it would most likely increase the price point raising the price to nearly $300.

6 Pack Bags Expedition 300 Review

2. The lining’s color scheme may turn some off and others on.

If you couldn’t tell already, I love the lining. As much as I love blacked out everything, I also love vibrant colors. Even blacked out whips need badass red, blue or yellow led interior lights or headlight accents. If you’re not into vibrant color schemes you may not be into the lining.

3. High price point. 

This is an amazing bag that comes at a high price point (as does anything in the luxury world). You’ll get a carefully crafted, one of a kind product but you’ll pay a premium for it. At $250 you better be sure you’re going to use this bag enough to get your money’s worth. If you live out of your car 5 days a week, if you feel like you never have enough pockets, if you take your laptop/tablet everywhere, then I definitely recommend investing $250 and getting a quality product you can show off.

Overall, this bag is awesome and I look bringing it anywhere that it’s socially acceptable to have. The 6 Pack Fitness team put a lot of work into making a one of a kind luxury backpack and they really nailed it.

6 Pack Bags Expedition 300 (Review)

“6 Pack Fitness creates iconic bags, luggage, and meal management travel gear for serious athletes, bodybuilding, CrossFit™ and fitness enthusiasts” – 6 Pack Fitness’ Mission Statement. After receiving the Innovator 500 as a gift and posting it on my Instagram repeatedly, I was headhunted by the6 pack bags expedition 3006 Pack Fitness team and given an amazing opportunity to work with them. Being an avid meal prepper with a degree in Dietetics and a career in the fitness industry, this was a dream come true. This review is going to focus on the Stealth Black Expedition 300 backpack though. The first bag they sent me after joining the team.6 pack bags fitness expedition 300

1. Holds 3 meals in 3 Sure Seal Containers
2. Includes a mini Sports Nutrition container
3. A fleece-lined pocket for a laptop/tablet.
4. Fleece-lined pockets for sunglasses and accessories.
5. Side pockets for shaker bottles
6. A large storage pocket that I use for gym clothes, supplements, and shower supplies.
7. Insulated refrigeration unit that stays cold for 12+ hours.
8. A small front pocket that I use as a quick First Aid kit (bandaids, lip balm, hydrocortisone, Neosporin, eye drops, etc.).
9. Includes a small carrying bag for gym shoes.

Great for:
1. Gym use, especially if you work as a Trainer or Group Exercise Instructor.
2. Hiking
3. Beach Days (although the Innovator 300 or 500 is a better option)
4. Office (although the Elite Executive Briefcase is a better option)

To summarize, I would definitely recommend getting the Expedition 300 if you work a fitness related job where your days are generally 8-9 hours. I used to carry the Innovator 500 around with a separate bag for gym clothes and a case for my laptop. What I like most about the Expedition 300 is that it holds just enough meals to get me through work, enough room for a change of clothes, and a compartment for my laptop at just . If your days are typically 9+ hours I would recommend stepping it up to the Expedition 500. If you work a job where the dress code is more business/business casual I would recommend looking into the Elite Executive Briefcase because it looks more professional but still functions like the Expedition 300. I’ll have a review of the Innovator 500 up soon that will highlight the features and benefits of that bag versus the Expedition 300.

Wilde Snacks Paleo Bar (Review)

Recently a company called Wilde Snacks sent me a case of their paleo bars to try. The flavors included Thai Chili Chicken, Blueberry Maple Turkey, Strawberry Black Pepper Bison, and (turkey?). I tried each flavor and came up with a list of things that I like about the product and what I don’t like about the product. Here we go:

What I Liked
– High in protein.
– Low in carbs and fat.
– Great packaging.
– Each bar contains lean meat, veggies, fruit and organic complex carbs.
– The flavors are interesting.

What I Disliked
– The consistency. It has too much of a baked-cookie, cakey integrity. This is something that would be perfect for its target market if I could really tear into it like beef jerky.

This product is great for the outdoorsy type of person who really enjoys snacks like beef jerky and sunflower seeds. The only problem I have with the Wilde bar is that it wants to be a baked good and it should really want to be a jerky product. It feels weird…almost creepy to bite into a soft baked good and taste meat. The flavor is there, the nutritional content is fantastic, but the consistency is what keeps this product from being phenomenal.

My Recommendation
Try the Bison bar. It had the jerkiest consistency, great flavor, it was satisfying and is packed with protein.


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Are Protein Baked Goods the Future of Snacking?

Shout out to my friends over at myProtein for sending me a package of their Protein Cookies. All over instagram you’ll see different companies with high protein snacks, baked goods, bars, shakes, etc. It leaves me wondering, “are high protein snacks the future of snacking?”. First it was low fat, now it’s low carb. But what if we finally balance our snacks by making them low fat, low carb and high protein? Here’s my review of MyProtein’s Double Chocolate Chip Protein Cookie:

Nutrition Info Per Serving (1 Cookie)

Calories: 320
Protein: 37.5 g
Carbohydrates: 20 g
Fat: 10 g

Awesome Chocolate Fix with No Guilt

I love that this is an extremely filling chocolate chip cookie, loaded with chocolate flavor and it’s a big cookie. It only has 20 grams of carbs and truth be told you only need to eat half of the cookie to feel satisfied. Half of this cookie is providing you with nearly 20 grams of protein, only 10 grams of carbs and 10 grams of fat. Smear 1 tbsp. of peanut butter on it and you have 20 grams of protein, 11 grams of carbs, and 16 grams of fat for an even more satisfying and guilt free snack.

Almost Too Much Whey

My only problem with this snack is the same problem you’ll find with most high protein snacks with this level of protein, it almost has too much protein for its own good. You’re left with a chalky sensation when you’re chewing because of the high concentration of whey protein. The high concentration of whey also makes the cookie very chewy but again, you’re not eating Grandma’s fresh baked cookies, high in fat and sugar. You’re eating a cookie with a purpose. This is something I’m used to and can easily get over. If you’re a bodybuilder, powerlifter, or an athlete training at a high intensity this snack is perfect. If you’re an average gym goer you could probably split these in half or opt for a lower protein treat on their website.

Overall I love this snack as a quick and easy breakfast with a cup of coffee or as a satisfying treat in between meals. Throw them in a 6 Pack Bag as an emergency snack in case you get stuck in traffic. If you like Quest bars, Pure Protein bars or basically any other kind of Whey Protein Meal Replacement treat, you’ll like these cookies. Plus, they’re cookies. You get to eat cookies with no consequences.

I’ll be reviewing MyProtein’s Preworkout and Stevia Sweetened Strawberry Whey Protein so stay tuned!

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5 Keys to Branding Yourself for Success

U R A Brand by Catherine Kaputa is a great business book that applies to everyone, whether you’re an entrepreneur or just looking for the next step in your career. She goes over how smart people brand themselves to get an edge on their competition. An employer probably gets over 100+ applications after posting an open position on a job board. How do you stand out from the rest of those applicants…or do you try to blend in? Blending in might work at first but essentially it makes you a commodity; disposable. You need to build as much value as possible to be competitive. Check out what Catherine Kaputa recommends:

1. Think Different

Study your competition but don’t imitate them. Study what makes them successful or unsuccessful. Think about what you like about their brand and what you dislike; adopt the positive attributes and avoid adopting the negative attributes. Think about what makes you unique and different from the herd and expand on that. If you appear to be the same as all of your competition, then you’re a commodity in the market place.
2. Look for the “Sweet Spot”: Where a Good Idea and Market Needs Meet

Supply and demand is the name of the game. “If you don’t stand for something relevant to the marketplace, you have no value” -Kaputa. Look for a spot where there are few or no competitors, uncover your hidden assets and then determine where there is a need and hit it hard.

3. Choose a Strategy

You need a strategy that gives people a reason for choosing you over your competitor.  There are 10 self-brand strategies you can use to get great results.
1. Be the first
2. Be the leader
3. Take the anti-leader position (go against the grain, think Michael Moore)
4. Own an attribute
5. Use a “magic ingredient” or invent a new process
6. Be an expert
7. Be preferred
8. Set a high price tag (a risky move if you don’t have the skill or experience to justify it)
9. Use your special heritage
10. Own a cause

4. Develop Your Visual Identity

The way you look can influence the perspective of others and often leaves a lasting impact. Who would you trust more, a doctor in ripped jeans, a dirty shirt, and messy hair who smells like cigarettes or a clean cut, well groomed doctor in a lab coat? Think about using one or more of these guidelines to brand your image: clothes, a signature item, a different look that still looks the part, a signature hair style (think Donald Trump), a consistent look, a signature color theme, have a strong presence, leverage your height (think Shaq and Kevin Hart), and staying relevant.

5. Think in Terms of Emotional Engagement

“We form the strongest bonds with the brands we like, identify with, and feel emotionally connected with…”- Kaputa. Think about what the market wants or needs and build an emotional engagement between that and your brand. This reminds me of the Texting and Driving commercials. These work off of a huge emotional response when we see young adults, children, and new parents going about their lives one minute and the next minute they’re involved in a massive, life altering collision. These tear-inducing commercials build a strong emotional engagement with their audience because they relate to anybody who has a car and a phone…which is virtually everyone.




Check out my Instagram and see what I’m doing differently to brand myself. If you don’t see anything, tell me what you think I should to differently!

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